Background
First established in 2013, Kodak Alaris is a B2B Technology business specialising in Intelligent Document Capture and Information Management solutions. Operating from bases in 12 countries the company sells in over 100 countries globally. Kodak Alaris approached us to support them with a search solution to identify the right candidate for a key hire in their US-based Global Product team to support its ongoing strategic development.
Challenges
Since its relocation to Rochester Technology Park in 2018, the Capture and Information Management arm of Kodak Alaris has been strategically transitioning from a hardware and services offering to providing software and solutions. To complete this transition effectively, the company needed additional talent.
1. The geographic challenge
The first challenge in the search was geographical. The company is based in Rochester, New York. Its competitors in document management are more widely located across the US. Therefore, the immediate geographical talent pool was limited from an industry perspective.
2. Brand perception
The second challenge was around brand perception. There can be associations made with the Eastman Kodak Company. Kodak Alaris would need to tell the story of its own distinct identity, journey, culture and values very clearly to make its candidate attraction much more powerful.
Methods
Ernest Hunter Green’s MD, Alex Cooper, built a close working relationship with the client, gaining valuable insights into the business, its culture and its needs.
This information was invaluable in defining the correct strategy to widen the talent pool significantly. It would involve an industry-wide executive search process covering the whole of the US.
The methodology included research of existing and potential industry competitors from whom Kodak Alaris could envisage the relevant product knowledge existing. From there, all possible candidates were identified, approached and assessed.
The executive search was careful, measured and thorough. The entire process was forensic and exhaustive. It took four months from beginning the search to selecting and enrolling the successful candidate.
Kodak Alaris put their trust in this extended process and our ability to deliver results.
Kodak Alaris on the method...
“The targeted approach worked well, and we saw good quality candidates.”
Outcomes
Essentially, our strategy was about telling the brand’s story, shining a light on its positive culture, exploring an industry wide talent pool and managing candidates throughout a structured assessment process.
In order to build for the future, Kodak Alaris needed to attract, recruit and retain the right people to support its long-term development.
The thoroughness of our approach should mean the company has hired the long-term talent it needs.
Kodak Alaris’s Global Marketing division has since asked for Ernest Hunter Green’s help to recruit a Global Solutions Marketer to further support the company’s transition to a software oriented, solutions provider.
Download this case study
Download the case study in a PDF format here. If you feel like you could do with a helping hand as you navigate the foundations of hiring into a new structure, our team can happily assist.
Contact us today to talk through any of the points raised and discussed here and how we can help you build a strategy for success.
