Office Location: Employer & Recruiter Branding
I have recently been recruiting for opposites; a shiny business based in a wonderful setting with fantastic facilities and a business based in a tricky location with poor access routes and lack of parking. The two roles were similar with equally strong opportunity to develop skills and influence the shape of the business, but one clearly stood out as a more attractive proposition to the candidate population. We are told not to judge a book by its cover but invariably we do. What is the first impression prospective suppliers and candidates feel when they arrive at your office, are they wowed in reception or deflated. Does the office represent your brand as you would hope?
As a supplier I was invited to attend an open day of a well-known hospitality business to get an inside feel of their working environment and how it subtly weaved into their culture, values and attitude towards health and wellbeing. Pride oozed from the line managers as they confidently promoted their high-tech conference facilities, break out areas (with sleep pods), restaurant, gym, and outdoor space. They were very clearly confident they had the edge in a competitive market. More importantly by show casing their office facilities they enabled their recruitment partners to portray their positive message to the external market and prospective candidates, thereby improving their Recruiter branding. Important not to hide away if you have some challenging office related aspects to overcome, your recruitment partners still need to be allowed in so they can bring the opportunity to life.