Overview

Job Title

Brand Strategy Lead

Location

Maidenhead

Salary

Up to £60,000 + car allowance + bonus + benefits

Job Description

Working for a leading mobile operator, this role will report into the Head of Brand and will be responsible for the development and implementation of a multi brand strategy to aid the business in becoming a best loved brand. You will be responsible for developing a master brand strategy and building a consistent and effective brand story. You will work with the strategy and insights team to monitor brand tracking and interpret insights to inform and refine our long term brand strategy. You will be directly involved in the creation of the long term brand strategy to deliver growth and manage the overall brand portfolio architecture, including brand principles, brand values and purpose.

 

Desired Skills & Experience

This role needs someone with experience in long term planning (developing plans up to 5 years) and strong brand strategy capabilities (more than creative). The culture is suited to someone from a fluid environment with lots of autonomy, rather than a blue chip corporate environment. Telecoms/Mobile knowledge would be an advantage, but open to background from either agency or client side.

Please apply ASAP with your CV for further details.