Our contact Marcus Frost – Senior Marketing Director EMEA/APAC has written this great article highlighting the opportunities for Marketers following the Brexit decision earlier this year. A really interesting read for Marketers and non-Marketers alike! Brexit Survival Kit for Marketers
A thought provoking article regarding the use of Chat Bots. But where will it end? Ultimately it’s likely we would never know whether there was a human on the other side or not – do we care? The use of Bots in the contact centre world seems an obvious value add to a customer experience,
CIMA produced women in leadership report, Breaking glass: strategies for tomorrow’s leaders, sees successful CIMA female business leaders share their secrets about how to overcome barriers and reach the top. The report provides inspiration, encouragement and practical advice for future leaders – both male and female. Download a free PDF version (1.8MB).
MIPIM 2016: Private Middle Eastern investors are starting to look beyond prime central London for better value, experts have revealed at MIPIM. Evidence shows that over the past 12 months they have been investing in property outside traditional Zone 1 and 2 locations, up to 10 miles outside of the city centre for second homes
Really interesting read around senior marketer salaries, tenures and differences between males and females in these positions: ‘Uncertain world’ causing average CMO tenure to fall Read Article
New bank “Mondo” – shows the continued power of crowdfunding at present
British firms guilty of wasting £194bn a year Half of Management Accountants admit their organisations lack cost competiveness strategy A third claim lack of mandate within their organisations to cut costs Banking sector guilty of highest annual wastage in the UK, with 35% claiming their companies’ waste up to 10% of revenue every year
An interesting article on John Lewis. We are keen to hear your views! John Lewis’ managing director Andy Street has claimed success on social media is now crucial to ensuring people are talking about its brand, particularly at important times of the year such as Christmas.
Right now, ACCA has 455,000 students around the world studying hard to become professional accountants. Currently 54% of them are female, a percentage that is growing year-on-year. That is almost a quarter of a million women working towards a professional qualification. From our standpoint at ACCA, clearly the pipeline of motivated, ambitious young women looking